RHR International is a global firm of psychologists and consultants who help senior executives transform themselves and their organizations.
CHALLENGE With a diverse range of services for leaders across industries and around the globe, RHR needed a partner to help them action their content strategy. From blogs to PDF whitepapers, website content, email campaigns, and more, RHR required strong content and a consistent brand voice.
WHERE KINGS CREST GLOBAL COMES IN We have helped increase lead generation and engagement with RHR’s target markets, using powerful, impactful, and beautifully designed content. We started by suggesting various tone and voice treatments in order to get the messaging just right. We then started working with the RHR Marketing team regularly on a wide range of projects, applying new copy and new design principles to email campaigns, social media posts, marketing brochures, blogs, and more. These materials consistently help increase brand awareness and ensure that RHR makes an impact in their target market.
THE RESULTS
+Increased lead generation
We have created a consistent lead funnel for RHR which enables them to reach new audiences around the world.
+New website and brand
RHR has gone through a full brand refresh. Working with their senior leadership team, KCG has designed, developed and implemented a new brand strategy that includes a new website.
We wanted to produce more content to enhance our brand and make an impact with our target market. KCG provided the solution. They work with us collaboratively to create fresh content, and they continue enhancing it over time.
Monika D
Head of Marketing
